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FloraGroup

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To unite and transform Georgia’s flower industry through a single digital ecosystem that empowers every participant in the floral value chain.

We are committed to creating a transparent, efficient, and sustainable market that drives growth, raises industry standards, and unlocks new opportunities for the future.

About Company

We are a multidisciplinary team with extensive experience in technology, business management, finance, legal services, and the floral industry. Our combined expertise enables us to understand both the operational challenges of the flower market and the opportunities created through digital transformation.

Recognizing the lack of a unified infrastructure within Georgia’s flower industry, we initiated the development of the country’s first integrated digital ecosystem dedicated to the sector. Our objective is to create a centralized platform that connects all key market participants, including growers, importers, wholesalers, florists, retailers, logistics providers, event organizers, and consumers.

The platform is designed to improve market transparency, streamline business operations, facilitate access to products and services, strengthen supply chain efficiency, and support the adoption of common industry standards. By integrating the various segments of the value chain into a single digital environment, we aim to address structural challenges that have historically limited the industry’s growth and competitiveness.

Beyond serving current market needs, our vision is to establish the digital foundation for a modern, sustainable, and internationally competitive flower industry. We believe that technology, collaboration, and innovation are essential drivers of long-term sector development and economic growth.

Through this initiative, we are not only creating a digital platform, but also contributing to the formation of a more organized, efficient, and future-ready floral ecosystem for Georgia and, ultimately, for broader regional markets.

Our Team

Ia Merebashvili

Founder and Chief Executive Officer

Rusiko Mikava

Finance Manager

Nina Chankvetadze

Legal Advisor

Khatuna Kalatozishvili

Human Resources and Organizational Development Expert

Magda Dolidze

Technical Lead

Contact Information

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